Africa Magic is a collection of Pay TV entertainment channels that focus on African programming. Africa Magic, which started off as single channel of the same name, is a brand owned by M-Net and now comprises eight channels. The firstAfrica Magic channel was launched in July 2003 as a movie channel and over the next decade, the brand expanded to include seven more channels comprising movies, television shows and general entertainment. Africa Magic currently broadcasts in more than 50 African countries.The channels include Africa Magic Family, Africa Magic World, Africa Magic Showcase, Africa Magic Yoruba, Africa Magic Igbo, Africa Magic Hausa. Africa Magic Epic and Africa Magic Urban. Africa Magic is also responsible for the annual Africa Magic Viewers' Choice Awards (AMVCAs), the biggest celebration of film and television talent in Africa.